Lava Privacy Policy

Last updated 02/07/2020

This privacy policy outlines how Lava handles and protect user’s data which is provided whilst using our services. We treat user’s data with the highest regard. You can be assured that data which is provided via our website and Esports centre will be treated with the strictest of privacy and in accordance with the following policy.

Lava may amend the policy at certain times so please check back regularly to ensure you consent with the policy.

This version of the privacy policy intends to inform users of the duty Lava Esports has, on the behalf of the Government, to collect personal data and times of dates and use where customers used our facilities to provide the NHS Track and Trace system which helps combat the spread of Covid-19 in the UK. By making a booking with us you comply with us sharing your details with the NHS Track and Trace system and that we hold your data for an additional 21 days as requested by the NHS Track and Trace system.

Forms of data collected

Lava may ask for the following forms of data;

  1. For users using the equipment – ensuring who to contact should equipment become damaged; name, email, phone number
  2. For users playing age restricted games – as above plus the user’s date of birth.
  3. For those wishing to sign up for a membership; name, email, phone number, date of birth.

What purpose is your information used for?

The information you provide enables us to offer a better choice of games for our users based on games played, a safer environment to play in for younger gamers, to understand the cause of any damage which may arise, to provide efficient booking systems and to comply with the UK Government’s NHS Track and Trace regulations to combat the spread of Covid-19.

Data Security

We are committed to the protection of the above data by using the strongest forms of security available. We do this by operating computerised, physical and company codes of practice to secure our user’s data.

All card transactions are carried out through secure transactions.

How you can control your data

You may also ask for complete removal of all of your customer information (plus 21 days under the current Government NHS Track and Trace requirements to combat the spread of Covid-19).

At no point will we sell your information to third parties without prior permission.

Under the Data Protection Act of 2018 you are permitted to see the entire set of data we hold relating to you. For a hard copy please write to our postal address. If you believe for any reason that any information we hold about you is incomplete or incorrect, please notify us by email or post at our address. We will not hesitate to remediate the identified error.

How long do we hold your Information for?

We hold client data for a maximum of 21 days after you have used up all of your credit for members. For guests; 21 days after you have consumed all of your guest gaming credit or after 21 days after the 14 days your guest gaming credit is valid for (as required by the NHS Track and Trace requiremnets).

How we destroy your information?

Upon request or at the end of the membership period Lava will delete all records from our electronic databases and destroy all physical information ensuring personal data is no longer legible. Deletions will take place 21 days after you last consume game time at Lava Esports (per UK Government and NHS Track and Trace requirements).

Lava will also delete all personal data from online bookings 21 days after the customer uses up all all their allotted gaming time (per UK Government and NHS Track and Trace requirements).

Links to independent websites

Our website may contain links to other websites, independent of Lava, which may be deemed of use to you. Once you have transferred to the independent website Lava therefore ceases responsibility for any information you may provide. Please read the privacy statements of the website in question before committing your data.


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